Influencer Research
A drinks brand came to 2B Creative with an influencer process that worked but took up a lot of their marketing team’s time. Each campaign meant writing a creator brief by hand, searching social platforms account by account and logging results in a spreadsheet. We built an AI agent that writes an ideal creator profile for each drink, then searches TikTok and Instagram for accounts that fit. Every creator it finds goes into a shared Notion workspace with their audience size, typical views and a brand fit rating. Left to run overnight, it can source hundreds of creators, so the team’s time goes on deciding who to approach.
Our approach
We started by looking at how the team already found and tracked creators, and picked out the parts that were repetitive research. We then built a local AI agent to handle that work. Decisions about who to contact and what to say stay with the team.
The agent connects to Notion, TikTok and Instagram through MCP (Model Context Protocol), a standard way for an AI model to use other software. That means it can run its own searches and write the results straight into Notion, so nobody has to copy anything across.
We built the workspace around two linked databases, one for product profiles and one for the creators the agent finds. The agent can also run overnight, which lets it cover far more creators than the team could research by hand.
The agent works in two stages. First, it scrapes the brand’s website and builds an ideal creator profile for each product. Each profile describes the kind of creator who would be a believable fit for that drink, along with suggested campaign timing, content angles and secondary profiles for wider outreach.
Second, it searches TikTok and Instagram for accounts that match each profile, and adds every creator it finds to the database, linked to the product they were sourced for.
Each record holds the creator’s handle, platform, profile link, follower tier and count, posting activity, average views and a star rating for brand fit. Outreach fields let the team log when they first get in touch.
The results
What the agent has meant for the marketing team’s time and reach.
- Roughly saved each week on manual influencer sourcing.
- 20 hours
- Influencer profiles created for the marketing team to work from.
- 2,000+
- Rise in creator outreach from the marketing team.
- 60%
- Increase of contacted creators replied
- 25%
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