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Skytime Jets

Skytime Jets arranges private aviation for a high-end clientele who value discretion above almost everything. Running that business means handling detailed, sensitive information, and off-the-shelf software wasn't going to fit. Skytime asked 2B to develop the design of a bespoke customer management system, something along the lines of HubSpot but built entirely around how their own staff work. Different team members need to see very different information, so the system had to give each person direct access to what matters to their role. It also had to look and feel like Skytime, matching their brand while staying highly functional for the people using it all day.

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Skytime Jets CRM interface

A customer management system, or CRM, keeps track of a business's clients and the work happening around them. Most companies buy one and adapt to it. Skytime needed the opposite: a system shaped around how they already work. Different staff need very different information, so we designed an interface that gives each person direct access to their own points rather than a single crowded view.

Much of that flexibility comes from a set of bespoke widgets. These are self-contained parts of the interface that can be configured closely to a particular member of staff or to what the company needs, so the system can be arranged around real jobs rather than a fixed layout. We paid close attention to the smaller details too, with loading animations and clear feedback when someone acts, so the interface tells people what's happening. The result is a system new staff pick up quickly, which for a busy team matters as much as any single feature.

In private aviation, information changes minute to minute, and staff can't be reloading a page to keep up. So the system uses WebSockets, a technology that keeps a live connection open between the browser and the server. That means new information arrives on screen on its own, without anyone refreshing. When something needs a person's attention, the system sends it through modal popups and balloon alerts, so important updates are noticed rather than missed.

That live approach extends to the aircraft themselves. We linked the system to FlightRadar to bring in real-time flight status, and built a mapping interface so planes can be tracked geographically as they fly. For a team coordinating private flights and looking after clients who expect precise, timely answers, having live aircraft positions inside the same system they already work in makes a real difference to how quickly they can respond.

Skytime Jets live flight tracking
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